What are QR codes?
A QR code, or quick reference code, is a machine-readable code consisting of a multitude of black and white squares, typically used for storing URLs or other information for reading by the QR code reader on simply the camera on a smartphone.
QR codes have multiple different uses, but in essence they bridge the gap between offline and online and the possibilities are endless. Two of the most common uses are either in marketing and advertising campaigns where you can track how many times a QR code has been scanned or product traceability where you can track information about products in a supply chain. Check out out different solutions from the menu above.
QR codes have been around for a while now and more people are using them to promote their businesses and events, but what are QR codes and what is their significance in the development of a business’ SEO?
Since 2009, there has been an increase in the use of QR codes as they have made SEO even simpler. QR stands for quick response, as they can be read simply by a compatible smartphone. A code is used to take information from a transitory media to a cell phone. This could lead the consumer to a website displaying product information, social media, contact details or even a coupon.
The History of QR codes
What re QR codes? QR codes were initially used as a way to track vehicles in manufacturing. This was a way for them the manufacturing companies to easily scan their vehicle in the manufacturing process. Fast forward to now, and they are used in a much broader context and are a great advertising tool that is aimed at mobile device users.
QR codes in the future…
We are seeing QR codes being used in adverts, billboards, magazines and also for product tracking and traceability as well as tracking service intervals as it has made it easier for people with smart phones to find all the information they need. So use QR codes for your business so that you can be accessible to your target audience.
How much does a QR code cost? See our pricing here.